I just saw the CEO's LinkIn profile and got some info too.
In early 2012 it was apparent that the gaming industry was (and still is) being negatively impacted by the increasing use of "cheat" software being used by players to improve their in-game ranking. The use of these cheats continues to cause damage to game-reputation and diminished enjoyment of legitimate users everywhere. A new anti-cheat tool was in desperate need and thus GameBlocks was created. Game developers now have a significant advantage in the war on anti-cheat and other aspects of controlling player behavior in real-time
President / CEO
GameBlocks.com
May 2012 – Present (1 year 7 months)S. Pasadena, CAGameBlocks online middleware provides a comprehensive suite of features for online game titles while lowering development costs for the studio, freeing their developers to focus on their game. Tools such as WatchDog which provides network tools/alerts (NOC) and detailed info on player connectivity as well as build deployment tools specifically tailored for game development. FairFight is another component of GameBlocks and is a revolutionary anti-cheat solution offering instant anti-cheat measures while providing game developers an unprecedented level of visibility and customization to fully support their title. Other Modules include: GameTuner™, PathFinder™, PlayStat™, LookingGlass™, GameTalk™, CommunityEducator™ and MicroSales™
As you can see, this project and community (xNULL) has been around for much longer.